000 01121nam a2200181Ia 4500
008 160121s9999 xx 000 0 und d
020 _a9781578514588
082 _a658.1
_bAMR
100 _aAmram, Martha
245 _aValue sweep: mapping corporate growth opportunities
260 _bHarvard Business School Press,
_aBoston, Mass.,
_c2002.
300 _axiii, 285 pages: illustrations; 24 cm
520 _a"Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce." "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."
650 _aValuation
650 _aCorporations growth
650 _aInvestment analysis
942 _2ddc
_cB
999 _c565268
_d565268