000			01497nam a2200169Ia 4500
008			160121s9999 xx 000 0 und d
020			_a9780684825809
082			_a658.575 _bMEY
100			_aMeyer, Marc H.
245		4	_aThe power of product platforms : building value and cost leadership
260			_bFree Press, _aNew York, _c1997.
300			_axiv, 267 pages : illustrations ; 24 cm.
520			_a"Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, Product Platforms. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology." "The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort."
650			_aNew products Management
650			_aProduct management
942			_2ddc _cB
999			_c565266 _d565266