000 00890nam a2200181Ia 4500
008 160121s9999 xx 000 0 und d
020 _a9780814407134
082 _a658.8
_bBRE
100 _aBrethauer, Dale M
245 _aNew product development and delivery: ensuring successful products through integrated process management
260 _bAMACOM
_aNew York
_c2002
300 _a192
520 _a"New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability. The book features 16 tools to help your company focus on the actions that breed success."
600 _aDistribution
600 _aMarketing
650 _aNew products
942 _2ddc
_cB
999 _c565256
_d565256