| 000 | 01314nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 160121s9999 xx 000 0 und d | ||
| 020 | _a9781578517800 | ||
| 082 |
_a658.8 _bCHA |
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| 100 | _aChakravorti, Bhaskar. | ||
| 245 | 4 | _aThe slow pace of fast change : bringing innovations to market in a connected world | |
| 260 |
_bHarvard Business School Pub., _aBoston, _c2003. |
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| 300 | _axv, 216 pages; 24 cm. | ||
| 520 | _a"In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority." | ||
| 650 | _aInformation theory in economics | ||
| 650 | _aInnovations Marketing | ||
| 650 | _aMarketing Rational choice theory | ||
| 650 | _aSupply and demand | ||
| 650 | _aTechnological innovations Marketing | ||
| 942 |
_2ddc _cB |
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| 999 |
_c565217 _d565217 |
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