000			01390nam a2200217Ia 4500
008			160121s9999 xx 000 0 und d
020			_a9780684849195
082			_a658.049 _bROS
100			_aRosensweig, Jeffrey A.
245			_aWinning the global game : a strategy for linking people and profits
260			_bThe Free Press, _aNew York, _c1998.
300			_axii, 259 pages: illustrations; 25 cm.
520			_a"In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve the living standards of the world's poor. Dismissing the doomsday scenario that so-called Third World nations will continue to be mired in poverty, he argues persuasively that western executives must break out of the mindset that profitable ventures can only be found within the "Triad" of the United States, Europe, and Japan."
650			_aEconomic forecasting
650			_aForecasts
650			_aInternational business enterprises Management
650			_aPrognoses
650			_aTwenty-first century
650			_aTwenty-first century Forecasts
942			_2ddc _cB
999			_c565216 _d565216