000			01346nam a2200193Ia 4500
008			160121s9999 xx 000 0 und d
020			_a9781578515141
082			_a658.514 _bGAW
100			_aGawer, Annabelle
245			_aPlatform leadership : how Intel, Microsoft, and Cisco drive industry innovation
260			_bHarvard Business School Press, _aBoston, Mass., _c2002.
300			_axiv, 305 pages: illustrations; 24 cm.
520			_a"In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products - and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy - or for improving an existing strategy." "For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures - and drive the evolution of their industry."
650			_aTechnological Innovations-Management
650			_aLeadership
650			_aComputers
700			_aCusumano, Michael A
942			_2ddc _cB
999			_c565191 _d565191