000			01579nam a2200205Ia 4500
008			160121s9999 xx 000 0 und d
020			_a9780743246507
082			_a658.4 _bTAP
100			_aTapscott, Don
245		4	_aThe naked corporation: how the age of transparency will revolutionize business
260			_bFree Press _aNew York _c2003
300			_a348
520			_a"In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity." "Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples: from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it." "The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die."
600			_aShareholders
600			_aFinancial services
600			_aEnvironmentally
650			_aCorporate governance
700			_aTicoll, David
942			_2ddc _cB
999			_c565176 _d565176