000 00804nam a2200205Ia 4500
008 160121s9999 xx 000 0 und d
020 _a9780684827414
082 _a658.84
_bGEL
100 _aGeller, Lois K.
245 _aResponse: the complete guide to profitable direct marketing
260 _bThe Free Press
_aNew York
_c1996
300 _a351
520 _a"Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers."
650 _aDirect marketing. Direktmarketing
650 _aSurvey
650 _aWhy Go Direct
650 _aThe Advantages of Direct Marketing
650 _a Dispelling Direct Marketing
942 _2ddc
_cB
999 _c565169
_d565169