000 | 00804nam a2200205Ia 4500 | ||
---|---|---|---|
008 | 160121s9999 xx 000 0 und d | ||
020 | _a9780684827414 | ||
082 |
_a658.84 _bGEL |
||
100 | _aGeller, Lois K. | ||
245 | _aResponse: the complete guide to profitable direct marketing | ||
260 |
_bThe Free Press _aNew York _c1996 |
||
300 | _a351 | ||
520 | _a"Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers." | ||
650 | _aDirect marketing. Direktmarketing | ||
650 | _aSurvey | ||
650 | _aWhy Go Direct | ||
650 | _aThe Advantages of Direct Marketing | ||
650 | _a Dispelling Direct Marketing | ||
942 |
_2ddc _cB |
||
999 |
_c565169 _d565169 |