000			01336nam a2200205Ia 4500
008			160121s9999 xx 000 0 und d
020			_a9781578512072
082			_a658.406 _bMAU
100			_aMauzy, Jeff.
245			_aCreativity, Inc. : building an inventive organization
260			_bHarvard Business School Press, _aBoston, Mass., _c2003.
300			_axvi, 232 pages; 25 cm
520			_a"Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways - such as a new idea altogether - innovations can catapult the inventing company years ahead of competitors." "Those kinds of innovations - from the wheel to the assembly line, from the pen to the PC - are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization."
650			_aCorporate culture
650			_aCreative ability in business
650			_aOrganization networking
650			_aOrganizational Culture
700			_aHarriman, Richard
942			_2ddc _cB
999			_c565143 _d565143