000			01050nam a2200217Ia 4500
008			160121s9999 xx 000 0 und d
020			_a9780312351694
082			_a658.8 _bGOR
100			_aGordman, Robert
245		4	_aThe must have Customer _b7 steps to winning the customer you haven't got
260			_bTruman Talley Books/St. Martin's Press _aNew York _c2006
300			_aviii, 310 pages ; 22 cm
520			_a "The Must-Have Customer will show you how to keep your best customers (the ones who got you where you are today) and how to identify, attract, and forge long-lasting relationships with the customers you don't have - the ones who will take your company to the next level. Each chapter contains powerful questions and a process for asking them that will enable you to drive sales and increase profits year after year."
650			_a .
650			_aConsumer satisfaction
650			_a Marketing.
650			_aKundenmanagement
650			_aCritical success factors
700			_aBrott, Armin A.
942			_2ddc _cB
999			_c565049 _d565049