000 00982nam a2200277Ia 4500
008 160121s9999 xx 000 0 und d
020 _a9781847941169
082 _a338.768
_bROB
100 _aRobertson, David C
245 _aBrick by brick: how lego rewrote the rules of innovation and conquered the global toy industry
260 _bRandom House Books
_aNew York
_c2013
300 _axii, 305 pages
650 _aThe Seven Truths of Innovation and LEGO Group's Decline
650 _aStacking up
650 _aBoosting Innovation
650 _aLosing Control
650 _aMastering the Seven Truths of Innovation and Transforming LEGO
650 _aBuilding Innovation Culture
650 _aBecomng Customer Driven
650 _aExploring the Full Spectrum of Innovation
650 _aAttempting a Disruptive Innovation
650 _aSailing for Blue Ocean
650 _aLeveraging Diverse and Creative People
700 _aBreen, Bill
942 _2ddc
_cB
999 _c564965
_d564965