| 000 | 01248nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 160121s9999 xx 000 0 und d | ||
| 020 | _a9781591391265 | ||
| 082 |
_a658.401 _bYOF |
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| 100 | _aYoffie, David B | ||
| 245 | _aJudo strategy : turning your competitors' strength to your advantage | ||
| 260 |
_bHarvard Business School Press, _aBoston, Mass., _c2001. |
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| 300 | _axv, 239 pages: illustrations; 25 cm | ||
| 520 | _a"Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face. Whether you're a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: rather than oppose strength to strength, successful challengers use their opponents' size and power to bring them down. This is the message at the heart of Judo Strategy." | ||
| 650 | _aBusiness planning | ||
| 650 | _aEntreprises Planification | ||
| 650 | _aStrategic planning | ||
| 650 | _aStrategic planning | ||
| 700 | _aKwak, Mary | ||
| 942 |
_2ddc _cB |
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| 999 |
_c564943 _d564943 |
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