| 000 | 00833nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20160105143953.0 | ||
| 008 | 160105b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788177226225 | ||
| 040 | _cSIU | ||
| 082 |
_a658.812 _bSIMS-B-022156 |
||
| 100 | _aKumar Alok | ||
| 245 | _aCustomer Relationship Management | ||
| 260 |
_aNew Delhi _bBiztantra _c2007 |
||
| 300 | _a350p | ||
| 365 |
_aRs _b395 _d1 |
||
| 520 | _a Bridging the chasm between theory and practice, this unique book puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective.The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. | ||
| 942 | _2ddc | ||
| 999 |
_c564086 _d564086 |
||