| 000 | 03623cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 18132284 | ||
| 003 | OSt | ||
| 005 | 20151224121338.0 | ||
| 008 | 140429s2014 enk 001 0 eng | ||
| 010 | _a 2014016305 | ||
| 020 | _a9780749472177 (paperback) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dSIU Central Library |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.129 _b.D46 2014 |
| 082 | 0 | 0 |
_a658.788 _223 _b41652 |
| 084 |
_aBUS043000 _aBUS063000 _2bisacsh |
||
| 100 | 1 |
_aDent, Julian, _d1957- |
|
| 240 | 1 | 0 | _aDistribution channels |
| 245 | 1 | 0 |
_aTechnology distribution channels : _bunderstanding and managing channels to market / _cJulian Dent. |
| 260 |
_aLondon _bKogan Page _cc2014 |
||
| 300 |
_axvii, 331 pages ; _c24 cm |
||
| 365 |
_bRs.3691.45 _e34.99 UKP |
||
| 366 | _2Radiant Book Service, Pune. Invoice No.1197 | ||
| 500 | _aRevised edition of the author's Distribution channels. | ||
| 500 | _aIncludes index. | ||
| 520 | _a"Using numerous examples from global technology corporations, Technology Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, and final-tier channel players, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners' business models and how to engage with them for effective market access.Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics and includes information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides the knowledge needed to improve business models to ensure maximum market exposure and successful product delivery"-- | ||
| 520 | _a"Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery"-- | ||
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 |
_aTechnology _xMarketing. |
|
| 650 | 0 | _aBusiness planning. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cB |
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| 999 |
_c563905 _d563905 |
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