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003 OSt
005 20151130144311.0
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020 _a9788132107156
040 _cSIU
082 _a658.827
_bSIMS-B-021910
100 _aHalve Anand
245 _aDarwin's Brands A Adapting for Success
260 _aNew Delhi
_bSAGE Pubications
_c2012
300 _a168p
365 _aRs
_b395
_d1
520 _aDarwin's Brands traces the evolution of some of the most note bale brands in the Indian marketplace by looking at the interplay of forced that crated the environment in which they operated and the strategies they adopted.
942 _2ddc
999 _c558779
_d558779