000 00681nam a22002057a 4500
003 OSt
005 20151121193055.0
008 151121b xxu||||| |||| 00| 0 eng d
020 _a9780071281041
040 _cSIU
082 _217th
_a658.8
_bSIMS-B-022043
100 _aPerreault William D.
245 _aBasic Marketing
250 _a17
260 _aNew Delhi
_bMCGraw Hill
_c2009
300 _a758p
365 _aRs
_b1495
_d1
505 _t1 Marketing Value to Consumer. Firms and Society 2 Marketing Strategy Planning 30 3 Evaluating Opportunities in the Changing Marketing Environment 4 Focusing marketing Strategy with Segmentation and Positioning 88
942 _2ddc
999 _c558397
_d558397