000			01742nam a2200265Ia 4500
003			OSt
005			20140929140507.0
008			120819s9999 xx 000 0 und d
020			_a978-1-56367-561-4
040			_cEnglish
082			_bSID-B-4608 _a391
100			_aKendall Gordon
245			_aFashion Brands Merchandising
260			_aNew York _bFairchild Publication Inc. _c2009
300			_axxviii,388p.
365			_eRupees _d1 _b2388.00
366			_f25
520			_aFashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation
530			_bRadiant Book Service _a1063
536			_aLIB BUD FOR SUBSCRIPTION 2012-13
630			_aFashion Brands Merchandising
650			_aFashion
730			_aFashion Brands Merchandising
942			_cB _2ddc
999			_c51435 _d51435