000 00382nam a2200133Ia 4500
008 151029s2009 xx 000 0 und d
020 _a978-0-19-960558-3
100 _aPercy Larry, Robsenbaum-Elliott Richard
245 _aStrategic Advertising Management
250 _a3rd ed.
260 _aNew Delhi
_bOxford University Press
_c2009
300 _a389p.
906 _aRs.2200.00
999 _c511072
_d511072