| 000 | 01698cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 16131967 | ||
| 003 | OSt | ||
| 005 | 20150918115814.0 | ||
| 008 | 100312s2010 enka b 001 0 eng | ||
| 010 | _a 2010008440 | ||
| 015 |
_aGBB002002 _2bnb |
||
| 016 | 7 |
_a015455263 _2Uk |
|
| 020 | _a9780470686195 (hardback) | ||
| 020 | _a0470686197 (hardback) | ||
| 035 | _a(OCoLC)ocn495598827 | ||
| 040 |
_aDLC _cDLC _dYDX _dUKM _dYDXCP _dCDX _dBWX _dBWK _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bT39 2010 |
| 082 | 0 | 0 |
_a658.827 TAY _222 |
| 100 | 1 |
_aTaylor, David, _d1964- |
|
| 245 | 1 | 4 |
_aThe brand gym : _ba practical workout to gain and retain brand leadership / _cDavid Taylor and David Nichols. |
| 250 | _a2nd ed. | ||
| 260 |
_aChichester, West Sussex : _bWiley, _c2010. |
||
| 300 |
_axiv, 239 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aProduct management. | |
| 700 | 1 |
_aNichols, David, _d1967- |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 | _2ddc | ||
| 999 |
_c509287 _d509287 |
||