000			02259cam a2200361 i 4500
001			17462855
003			OSt
005			20150916151627.0
008			120914t20132013caua b 001 0 eng d
010			_a 2012949459
015			_aGBA680512 _2bnb
020			_a9781412930772 (softcover)
035			_a(OCoLC)ocn843035164
040			_aNLE _beng _cNLE _erda _dOCLCO _dYDXCP _dMEU _dINU _dKSU _dMUU _dDLC _dSIU Central Library
042			_alccopycat
050	0	0	_aP96.E25 _bD69 2013
082	0	0	_a338.4730223 _223 _b41339
100	1		_aDoyle, Gillian.
245	1	0	_aUnderstanding media economics / _cGillian Doyle.
250			_aSecond edition.
260			_aLondon _bSage Publications Ltd _cc2013
300			_axii, 216 pages : _billustrations _c26 cm
365			_bRs.2612.50 _e25.00 UKP
366			_2A 4 Apple Books, Mumbai. Invoice No.19
500			_aPrevious ed.: 2002.
504			_aIncludes bibliographical references (pages 192-212) and index.
505	0		_a1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.
520			_a"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.
650		0	_aMass media _xEconomic aspects.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c509245 _d509245