000 01459cam a22001814a 4500
999 _c508302
008 120326s2012 enka b 001 0beng
020 _a9780571297108
082 _a338.04092
100 1 _aBower, Tom
245 1 0 _aBranson : behind the mask
260 _aLondon
_b Faber & Faber
300 _axix,433 p., [16] p. of plates :
_bill. ;
_c20 cm.
504 _aIncludes bibliographical references (p. 400-415) and index.
520 _a "The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer."
600 1 0 _aBranson, Richard.
650 0 _aBusinessmen
_zGreat Britain
942 _2ddc