| 000 | 03661cam a2200649Ma 4500 | ||
|---|---|---|---|
| 001 | ocn611583349 | ||
| 005 | 20150821162040.0 | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 070927s2008 nju ob 001 0ceng d | ||
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| 019 |
_a228504643 _a243856865 _a254160096 _a402405665 _a437204853 _a647763344 _a815562222 |
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| 020 | _a9780470165065 (cloth) | ||
| 020 | _a0470165065 (cloth) | ||
| 020 | _a9780470282083 (electronic bk. : Adobe Reader) | ||
| 020 | _a0470282088 (electronic bk. : Adobe Reader) | ||
| 035 |
_a(OCoLC)611583349 _z(OCoLC)228504643 _z(OCoLC)243856865 _z(OCoLC)254160096 _z(OCoLC)402405665 _z(OCoLC)437204853 _z(OCoLC)647763344 _z(OCoLC)815562222 |
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| 037 |
_bOverDrive, Inc. _nhttp://www.overdrive.com |
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| 043 | _an-us--- | ||
| 050 | 4 |
_aHF5415.1255 _b.V56 2008eb |
|
| 082 | 0 | 4 |
_a658.8/27 _222 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aVinjamuri, David, _d1964- |
|
| 245 | 1 | 0 |
_aAccidental branding _h[electronic resource] : _bhow ordinary people build extraordinary brands / _cDavid Vinjamuri. |
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _c�2008. |
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| 300 | _a1 online resource (xii, 212 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhat is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword. | |
| 520 | _aPraise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav. | ||
| 588 | 0 | _aPrint version record. | |
| 650 | 0 |
_aBranding (Marketing) _zUnited States _vCase studies. |
|
| 650 | 0 |
_aEntrepreneurship _zUnited States _vCase studies. |
|
| 650 | 0 |
_aSerendipity _zUnited States _vCase studies. |
|
| 650 | 0 |
_aBusinesspeople _zUnited States _vBiography. |
|
| 650 | 7 |
_aBranding (Marketing) _2fast _0(OCoLC)fst01743755 |
|
| 650 | 7 |
_aBusinesspeople. _2fast _0(OCoLC)fst00842980 |
|
| 650 | 7 |
_aEntrepreneurship. _2fast _0(OCoLC)fst00912787 |
|
| 650 | 7 |
_aSerendipity. _2fast _0(OCoLC)fst01113065 |
|
| 651 | 7 |
_aUnited States. _2fast _0(OCoLC)fst01204155 |
|
| 655 | 4 | _aElectronic books. | |
| 655 | 7 |
_aBiography. _2fast _0(OCoLC)fst01423686 |
|
| 655 | 7 |
_aCase studies. _2fast _0(OCoLC)fst01423765 |
|
| 655 | 0 |
_aElectronic books _xBiography _xCase studies. |
|
| 776 | 0 | 8 |
_iPrint version: _aVinjamuri, David, 1964- _tAccidental branding. _dHoboken, NJ : John Wiley & Sons, �2008 _w(DLC) 2007039475 |
| 856 | 4 | 0 |
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