| 000 | 00474nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 120603s9999 xx 000 0 und d | ||
| 020 | _a9783642042133 | ||
| 082 |
_bKOT _a658.827 |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aIngredient Branding : _bmaking the invisible visible |
||
| 260 |
_c2010 _bSpringer _aUSA |
||
| 300 | _axx, 393 p. | ||
| 365 | _b3146.00 | ||
| 650 | _aMarketing | ||
| 650 | _aBrand Management | ||
| 700 | _aPfoertsch, Waldemar | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c37710 _d37710 |
||