| 000 | 00775nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c370298 _d370298 |
||
| 003 | OSt | ||
| 005 | 20200805122646.0 | ||
| 008 | 150819b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-7494-7211-5 | ||
| 040 | _cSIIB | ||
| 082 | _a658.8 | ||
| 100 | _aSTRONG COLIN | ||
| 245 | _aHUMANIZING BIG DATA: Marketing at the meeting of data, social science and consumer insight | ||
| 260 |
_aUK _bKogan Page _c2015 |
||
| 300 | _a212 | ||
| 365 | _b3155.00 | ||
| 520 | _aThis book demonstrates how data-related decision-making can be enhanced for both the analysis themselves and the organization overall, It looks at how to gain fresh insights and derive value from big data to improve marketing strategy. | ||
| 650 | _aMANAGEMENT DATA MINING (R-48) | ||
| 942 |
_2ddc _cB |
||