000			01833cam a2200349 i 4500
001			17857597
003			OSt
005			20150811112313.0
008			130820s2014 enka b 001 0 eng
010			_a 2013030318
020			_a9780415827119 (hardback)
020			_a9780415827126 (pbk.)
020			_z9781315818528 (ebook)
040			_aDLC _beng _cDLC _erda
042			_apcc
043			_ae-uk---
050	0	0	_aZ326 _b.S725 2014
082	0	0	_a070/STA _223 _b3015
100	1		_aStam, David, _d1953- _eauthor.
245	0	0	_aInside magazine publishing / _cDavid Stam and Andrew Scott.
300			_axvi, 274 pages : _billustrations ; _c25 cm
365			_d2716
504			_aIncludes bibliographical references and index.
505	0		_aA short history of British magazine publishing / Christine Stam -- Diana: magazines, her celebrity and its lasting impact on an industry / Leander Reeves -- Magazine publishing in the UK today / Andrew Scott -- Changing business models in the magazine world / David Stam -- Editorial originating and managing creative content / Richard sharpe -- What is a magazine? / Andrew Calcutt -- Designing and writing for magazines / Richard Sharpe -- Magazine distribution, sales and marketing / David Stam -- The science of advertisement sales / Andrew Scott -- Publishing in the digital age / Jim Bilton -- Appendix 1: Making print and paper buying choices -- Appendix 2: Legal issues for magazines a brief summary.
650		0	_aPeriodicals _xPublishing _zGreat Britain.
650		0	_aEnglish periodicals.
650		0	_aPublishers and publishing _zGreat Britain.
700	1		_aScott, Andrew, _d1966- _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c370108 _d370108