000 00593nam a22002177a 4500
003 OSt
005 20150713175911.0
008 150713b xxu||||| |||| 00| 0 eng d
020 _aISSN : 0972 - 9097
_c
040 _c
082 _a658.827 / MUR
100 _aE N Murthy
245 _aThe Journal of Brand Management
_b
_c
260 _aHyderabad
_bThe ICFAI University Press
_c2009
300 _a67 Hardbound
520 _aThe Journal of Brand Management
546 _aEnglish
650 _aManagement, Economics, Finance
856 _uwww.iupindia.org
942 _2ddc
_cBV
999 _c368478
_d368478