000 00461nam a2200133Ia 4500
008 150617s9999 xx 000 0 und d
082 _a658.802
_bKIM/MAU
100 _aKim Chan W
245 _aBlue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant
260 _aBoston
_bHarvard Business School Press
_c2004
300 _a240
500 _aNew Products (Hbs Series)
650 _aComplementory Copy For Hbs Publication
999 _c361625
_d361625