000 00345nam a2200121Ia 4500
008 150617s9999 xx 000 0 und d
082 _a658.827
_bPAR
100 _aParamesharan M G.
245 _aBrand Building Advertising Concepts And Cases.
260 _aNew Delhi
_bTata Mc Grawhill
_c2001
300 _a1TO212
500 _aBrand Management
999 _c355744
_d355744