000			00600nam a2200193Ia 4500
008			150617s9999 xx 000 0 und d
082			_a658.827 _bMOO/MIL
100			_aMoon Michael.
245			_aFirebr@Nds : Building Brand Loylty In The Internet Age.
260			_aNew Delhi _bTata Mc Grawhill _c2000
300			_a1TO318
500			_aBrand Management
650			_aAcceleration Ramp For Launching A Fi
650			_aBrand Fundamentals
650			_aBuilding Brands Offline
650			_aFirebranding In Action
650			_aFirebrands
650			_aSeven Best Practices Of Firebranding
999			_c355439 _d355439