000			01889nam a22001937a 4500
008			150426b xxu||||| |||| 00| 0 eng d
020			_a9781422191538
082			_a658.401 _bGIR
100			_aGirotra, Karan
245			_aThe risk-driven business model : four questions that will define your company
260			_aBoston, Massachusetts, _bHarvard Business Review Press, _c2014
300			_a241 pages; 22 cm
520			_a"Innovation isn't always about new products or services. In fact, many new ideas are realized--and then brought to market--thanks to a disruptive business model that challenges the conventional operating logic of an industry. In The Risk-Driven Business Model, Karan Girotra and Serguei Netessine--both professors at INSEAD--introduce a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries. In the book, they outline how to transform a company by revisiting the assumptions around the firm's key decisions. Business model innovation, the authors say, essentially is about WHAT key decisions get made in a business, WHEN they get made, WHO makes them, and WHY those individuals make the decisions they do. So by changing a company's approach to these choices, you can fundamentally alter the risks involved and invent new, superior business models. Girotra and Netessine also describe the kinds of processes companies should have in place to help them imagine and explore these changes. With numerous examples of well-known companies in many different countries that are using the framework, this book serves as a toolkit for anyone--from entrepreneurs to executives--involved in the dynamic decisions that move industries forward."
650			_aStrategic planning
650			_aBusiness planning
650			_aOrganizational chage
700			_aNetessine, Serguei
942			_2ddc _cB
999			_c346994 _d346994