000			00781nam a22002057a 4500
008			150426b xxu||||| |||| 00| 0 eng d
020			_a9781422157299
082			_a650.1 _bKOT
100			_aKotter, John P
245			_aBuy-in : saving your good idea from getting shot down
260			_aHarvard Business Review Press, _bBoston, Mass., _c2010.
300			_axi, 192 pages; 22 cm
520			_a"Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them."
650			_aSales and promotion
650			_aCreative ability in business
650			_aPublic relations
700			_aWhitehead, Lorne A
700			_aLi, Longsheng
942			_2ddc _cB
999			_c346983 _d346983