| 000 | 00757nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 150407s9999 xx 000 0 und d | ||
| 020 | _a9788132108931 | ||
| 082 |
_a659.2 _bBUT |
||
| 100 | _aButterick, Keith | ||
| 245 | _aIntroducing public relations: theory and practice | ||
| 260 |
_bSage Publications India Pvt Ltd _aNew Delhi _c2012 |
||
| 300 | _axiii,228 | ||
| 520 | _a"Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market." | ||
| 600 | _aPublic relations | ||
| 600 | _aEvaluation | ||
| 600 | _aMeasurement | ||
| 600 | _aResearch | ||
| 650 | _aStrategy | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c344331 _d344331 |
||