000			00856nam a2200229Ia 4500
008			150407s9999 xx 000 0 und d
020			_a9788131716830
082			_a658.8 _bKOT
100			_aKotler, Philip
245			_aMarketing management: _ba South African perspective
250			_a13th ed.
260			_bPearson Prentice Hall _aNew Delhi _c2009
300			_axlvii,647, various pagination
520			_aThis edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
650			_aManagement
650			_aMarketing
650			_aStrategic management
700			_aKeller, Kevin Lane
700			_aKoshy, Abraham
700			_aJha, Mithileshwar
942			_2ddc _cB
999			_c343691 _d343691