000			01860nam a2200205Ia 4500
999			_c343588 _d343588
008			150407s9999 xx 000 0 und d
020			_a9780070683372
082			_a658.45 _bARG
100			_aArgenti, Paul A.
245			_aDigital strategics for powerful corporate communicaiton
260			_bTata Mc Graw hill _aNew Delhi _c2009
300			_axi,288
520			_a"company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday?s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to * Manage brand identity and company reputation * Build a culture of engagement and transparency * Turn stakeholders into ?company evangelists? * Manage internal communications across time zones and language barriers * Recruit and retain the best talent * Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP."
650			_aCompany stakeholders
650			_aEmployees
650			_aCustomers
650			_aEmpowered
700			_aBarnes, Courtney M.
942			_2ddc _cB