| 000 | 00742nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 150407s9999 xx 000 0 und d | ||
| 020 | _a9788126512874 | ||
| 082 |
_a658.8 _bGRO |
||
| 100 | _aGronroos, Christian | ||
| 245 |
_aService management and marketing: _bmanaging the moments of truth in service competition |
||
| 250 | _a3rd ed. | ||
| 260 |
_bWilly India _aNew Delhi _c2012 |
||
| 300 | _ax, 483 | ||
| 520 | _aIn examining the new rules of service competition, the author discusses what important issues constitute the three levels of internal marketing, the four basic strategy options, and the five rules of service. | ||
| 650 | _aService industries | ||
| 650 | _aMarketing | ||
| 650 | _aCustomer services | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c343275 _d343275 |
||