000			01465nam a2200169Ia 4500
008			150407s9999 xx 000 0 und d
020			_a9788125952053
082			_a001.42 _bCHA
100			_aChawla, Deepak
245			_aResearch methodology: concepts and cases
260			_bNew Delhi _aVikas Publishing House _c2011
300			_axxii, 670 pages: illustrations; 28 cm _e1 computer disc (4 3/4 in.)
520			_a"Research Methodology, concepts and cases provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains - marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated"
650			_aResearch - Methodology
700			_aSondhi, Neena
942			_2ddc _cB
999			_c342950 _d342950