000			00674nam a2200205Ia 4500
008			150407s9999 xx 000 0 und d
020			_a9788131404638
082			_a305.800 _bSRE
100			_aSreedhar, G .V. S.
245			_aMulticultural marketing : an introduction
260			_bICFAI University Press, _aHyderabad, _c2006.
300			_axi, 201 pages: illustrations; 23 cm.
650			_aEntreprises multinationales India
650			_aInternational business enterprises
650			_aInternational business enterprises India
650			_aMarket segmentation
650			_aMarketing Decision making
650			_aMinority consumers
942			_2ddc _cB
999			_c342917 _d342917