000 00490nam a2200169Ia 4500
008 150407s9999 xx 000 0 und d
020 _a9788131407745
082 _a658.827
_bSAN
245 _aThe Icfai University Press on branding practices
260 _bIcfai University Press
_aHyderabad, India
_c2007
300 _avii, 285 pages: illustrations; 23 cm
650 _aBranding
650 _aMarketing
650 _aCase studies
700 _aSangeetha, K. [ed.]
942 _2ddc
_cB
999 _c342903
_d342903