| 000 | 01011nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 150407s9999 xx 000 0 und d | ||
| 020 | _a9788131731017 | ||
| 082 |
_a658.8 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aPrinciples of marketing: _ban Asian perspective |
||
| 250 | _a13th ed. | ||
| 260 |
_bPearson _aDelhi; Chennai _c2011 |
||
| 300 | _a1 volume (various pagings): illustrations (some color); 29 cm | ||
| 520 | _aFor undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors. | ||
| 650 | _aMarketing | ||
| 650 | _aAsia | ||
| 650 | _aIndustrial Management | ||
| 650 | _aManagement | ||
| 650 | _aManagement Science | ||
| 650 | _aOrganizational Behavior | ||
| 700 | _aArmstrong, Gary | ||
| 700 | _aAng, Swee Hoon | ||
| 700 | _aLeong, Siew Meng | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c342859 _d342859 |
||