| 000 | 00528nam a2200205Ia 4500 | ||
|---|---|---|---|
| 999 |
_c297394 _d297394 |
||
| 003 | OSt | ||
| 005 | 20200916153413.0 | ||
| 008 | 131004s9999 xx 000 0 und d | ||
| 020 | _a9788131516522 | ||
| 040 | _cSCMSN | ||
| 082 |
_a659.1 SHI _28th |
||
| 100 | _aShimp, Terence A. | ||
| 245 | _aIntegrated marketing communication in advertising and promotion | ||
| 250 | _a8th | ||
| 260 |
_bCengage Learning, _aDelhi : _c2013. |
||
| 300 | _axx, 666 p. | ||
| 365 |
_cRs _b575.00 |
||
| 650 | _aAdvertising | ||
| 942 |
_2ddc _cB |
||