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082 0 4 _a658.054678
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100 1 _aZarrella, Dan.
245 1 4 _aThe social media marketing book /
_cDan Zarrella.
260 _aBeijing ;
_aSebastopol, CA :
_bO'Reilly,
_cc2010.
300 _avi, 232 p. :
_bill. ;
_c16 x 21 cm.
500 _aIncludes index.
505 0 _aBlogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice -- Measurement.
520 _aDescribes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.
650 0 _aSocial media.
650 0 _aBusiness enterprises
_xComputer network resources.
650 0 _aInternet marketing.
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