| 000 | 00709nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 120603s9999 xx 000 0 und d | ||
| 020 | _a9781259027727 | ||
| 082 |
_a658.8 _bGOR |
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| 100 | _aGorchels, Linda | ||
| 245 | _aThe product manager's handbook | ||
| 250 | _a4th ed. | ||
| 260 |
_bTata McGraw Hill Education Pvt., Ltd,. _c2012 _aNew Delhi |
||
| 300 | _aviii, 392 pages: illustrations; 24 cm | ||
| 365 |
_d1 _b251 |
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| 520 | _aThe go-to guide for creating and managing a fully integrated product life cycle--updated with critical information about innovative new tools and evolving customer perceptions. | ||
| 650 | _aProduct management | ||
| 650 | _aNew products - Marketing | ||
| 942 |
_cB _2ddc |
||
| 999 |
_c27241 _d27241 |
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