000			01448nam a2200193Ia 4500
008			150120s9999 xx 000 0 und d
041			_aEnglish
082			_a658
100			_aPrahalad C K
245			_aFuture Of Competition : Part 4 : Co-Creating Markets Part 5 New Strategic Capital
260			_aNew Delhi _bCnbc Tv 18 _c2004
300			_a30 MIN
365			_cRupees
366			_e16 - 09/09/2005
520			_aTV18's third in the series of the acclaimed management strategy show Lessons in Excellence. The series will feature renowned marketing guru C.K. Prahalad and Venkat Ramaswamy in conversation with CNBC-TV18's ace analyst Ashu Dutt on a particular competency that is critical for a company to become world class - Co-creation. The series is based on the seminal work of Prahalad and Ramaswamy The Future of Competition: Co-Creating Unique Value with Customers. They explore why despite unbounded opportunities for innovation companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and as a consequence the evolving role of the consumer from passive to recipient to active co-creator of value
650			_aCO-CREATING MARKETS STRATEGIC CAPITAL
650			_aGeneral Managment
906			_bGeneral Management
999			_c268921 _d268921