000			01815nam a22002537a 4500
003			OSt
005			20150107160552.0
008			150107b xxu||||| |||| 00| 0 eng d
020			_a9780470673096
040			_cSymbiosis Institute of Design
082			_a659.1 _bSID-B-8277
100			_a Carol J. Pardun
245			_aAdvertising and Society: An Introduction
250			_a2nd
260			_bJohn Wiley & Sons _c2013
300			_a312p.
365			_b2637.00 _d1 _eRUPPES
366			_f22
520			_aNow revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter–level overviews and summaries of the topic history and key issues, along with student–friendly features such as ideas for papers and questions for discussion
630			_aAdvertising and Society: An Introduction
650			_aAdvertising and Society: An Introduction
730			_aAdvertising and Society: An Introduction
942			_2ddc _cB
999			_c256833 _d256833