000			01536nam a22002297a 4500
003			OSt
005			20141230120705.0
008			141230b xxu||||| |||| 00| 0 eng d
020			_a978-8-184-00140-2
040			_cENGLISH
082			_a346.048/AGA
100			_aAGARWAL,ANURAG K.
245			_aBUSINESS AND INTELLECTUAL PROPERTY:PROTECT YOUR IDEA
260			_aGURGAON,HARYANA _bRANDOM HOUSE INDIA _c2010(7th.IMPRESSION 2014)
300			_aix,168
365			_2RUPEES _b399.00
366			_2TECHNICAL BOOK SERVICES _f20%
520			_aBusiness and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today.
650			_aLAW,BUSINESS,INTELLECTUAL PROPERTY,PROTECTION OF IDEAS,ASSET MANAGEMENT
700			_aIIM(A)BUSINESS BOOKS
942			_2ddc _cB
999			_c256437 _d256437