000 01681nam a22002417a 4500
003 OSt
005 20141222124447.0
008 141222b xxu||||| |||| 00| 0 eng d
020 _a0-500-51166-7
040 _cSymbiosis Institute of Design
082 _a741.58
_bSID-B-8029
100 _aMario Pricken
245 _aVisual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design
260 _bThames & Hudson
_c2004
300 _a231p.
365 _b3462.00
_d1
_eRUPPES
366 _f22
520 _aMario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.
630 _aVisual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design
650 _aVisual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design
730 _aVisual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design
942 _2ddc
_cB
999 _c256155
_d256155