000			01440nam a22002417a 4500
003			OSt
005			20141220112708.0
008			141220b xxu||||| |||| 00| 0 eng d
020			_a9782940411870
040			_cSymbiosis Institute of Design
082			_a391 _bSID-B-8016
100			_a Gwyneth Moore
245			_aBasics Fashion Management 02: Fashion Promotion
260			_bAVA Publishing SA _c2012
300			_a184p.
365			_b2157.30 _d1 _eRUPPES
366			_f22
520			_aFashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
630			_aBasics Fashion Management 02: Fashion Promotion
650			_aBasics Fashion Management 02: Fashion Promotion
730			_aBasics Fashion Management 02: Fashion Promotion
942			_2ddc _cB
999			_c256124 _d256124