| 000 | 01031cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 18069946 | ||
| 003 | OSt | ||
| 005 | 20141218115808.0 | ||
| 008 | 140317s2014 enk b 001 0 eng | ||
| 010 | _a 2014008707 | ||
| 020 | _a9780749468897 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD59 _b.W325 2005 |
| 082 | 0 | 0 |
_a659.2 WAT _223 |
| 100 | 1 |
_aWatson, Tom, _d1950- |
|
| 245 | 1 | 0 |
_aEvaluating public relations : _ba guide to planning, research and measurement / _cTom Watson, Paul Noble. |
| 250 | _aThird edition. | ||
| 300 |
_aviii, 199 pages ; _c24 cm. |
||
| 490 | 0 | _aPR in practice | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aPublic relations _xEvaluation. |
|
| 650 | 0 |
_aPublic relations _xEvaluation _vCase studies. |
|
| 700 | 1 |
_aNoble, Paul, _d1955- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 | _2ddc | ||
| 999 |
_c256022 _d256022 |
||