000			02449cam a22003974a 4500
001			16776535
003			OSt
005			20141129151403.0
008			110513s2011 caua be 001 0 eng
010			_a 2011019185
020			_a9781412973823 (hardback)
020			_a9781412973823 (hbk. : v. 2)
020			_a9781412973823 (hbk. : v. 3)
020			_a9781412973823 (hbk. : v. 4)
040			_aDLC _cDLC _dDLC _dSIU Central Library
042			_apcc
050	0	0	_aGV713 _b.E53 2011
082	0	0	_a796.069 _223 _b40683
084			_aBUS041000 _2bisacsh
245	0	0	_aEncyclopedia of sports management and marketing / _cgeneral editors, Linda E. Swayne, Mark Dodds.
260			_aThousand Oaks, Calif. : _bSage Publications, Inc, _cc2011.
300			_a4 v . (xxxvi, 1858 p.) : _bill. (some col.) ; _c29 cm.
365			_bRs.49496.00 (Set of 04 Vol.s) _e765.00 USD
366			_2Pritam Book Centre, Pune. Invoice No.9232
504			_aIncludes bibliographical references and index.
505	0		_av. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
520			_a"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
650		0	_aSports administration _vEncyclopedias.
650		0	_aSports _xMarketing _vEncyclopedias.
650		7	_aBUSINESS & ECONOMICS / Management _2bisacsh.
700	1		_aSwayne, Linda E.
700	1		_aDodds, Mark.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cB
999			_c255375 _d255375