000			01660nam a22002417a 4500
003			OSt
005			20140808164640.0
008			140808b xxu||||| |||| 00| 0 eng d
020			_a13: 978-1856695213
040			_cSymbiosis Institute of Design
082			_a741.6 _bSID-B-7820
100			_aSean Hall
245			_aThis Means This, This Means That: A User's Guide to Semiotics
260			_bLaurence King Publishing _c2007
300			_a176p.
365			_b1147.00 _d1 _eRUPPES
366			_f22
520			_aSemiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture.
630			_aThis Means This, This Means That: A User's Guide to Semiotics
650			_aThis Means This, This Means That: A User's Guide to Semiotics
730			_aThis Means This, This Means That: A User's Guide to Semiotics
942			_2ddc _cB
999			_c252757 _d252757